The Founders
The Founders
Julian Mullineux knew there had to be a better way and conceived a wearable device for an organisation.
Julian is a high-performance SaaS sales professional, he has spent his career in the trenches with strategic teams. He knows firsthand that the difference between hitting a target and missing it isn't just the product—it's the team's energy, its focus, and its communication. He lived the frustration of feeling problems long before they ever showed up in a dashboard.
David Power is a career product and technology leader. From start-ups to multi-billion-pound enterprises, his expertise is in turning breakthrough tech into high-value, scalable outcomes.
The Architect Meets The Front Line
The Architect Meets
The Front Line
The Architect Meets
The Front Line
The idea for Elara began with Julian.
From his position on the front line, he saw a fundamental disconnect. Leaders had tools to measure everything—product usage, customer journeys, pipeline—but nothing to measure the health of the teams doing the work.
He became obsessed with a question: "What if we could measure our organisational health in real-time, just like a Fitbit measures our physical health?". He had the "why," but needed the "how."
That's when a mutual friend, who saw the potential power of a perfect partnership, made an introduction. This friend knew that Julian's critical, real-world problem needed an architect who could build a revolutionary solution.
Julian was introduced to David, an experienced Scale-Up Advisor and AI expert. David immediately saw the path. He knew that by applying the latest AI and data techniques, they could move beyond simple keywords. They could analyse the flow and patterns of communication to find the invisible signals of burnout, friction, and alignment.
What started as a simple introduction, sparked by a friend's insight, quickly became a shared mission. The Front Line and the Architect teamed up to build the solution they both wished they'd had.
The idea for Elara began with Julian.
From his position on the front line, he saw a fundamental disconnect. Leaders had tools to measure everything—product usage, customer journeys, pipeline—but nothing to measure the health of the teams doing the work.
He became obsessed with a question: "What if we could measure our organisational health in real-time, just like a Fitbit measures our physical health?". He had the "why," but needed the "how."
That's when a mutual friend, who saw the potential power of a perfect partnership, made an introduction. This friend knew that Julian's critical, real-world problem needed an architect who could build a revolutionary solution.
Julian was introduced to David, an experienced Scale-Up Advisor and AI expert. David immediately saw the path. He knew that by applying the latest AI and data techniques, they could move beyond simple keywords. They could analyse the flow and patterns of communication to find the invisible signals of burnout, friction, and alignment.
What started as a simple introduction, sparked by a friend's insight, quickly became a shared mission. The Front Line and the Architect teamed up to build the solution they both wished they'd had.
The idea for Elara began with Julian.
From his position on the front line, he saw a fundamental disconnect. Leaders had tools to measure everything—product usage, customer journeys, pipeline—but nothing to measure the health of the teams doing the work.
He became obsessed with a question: "What if we could measure our organisational health in real-time, just like a Fitbit measures our physical health?". He had the "why," but needed the "how."
That's when a mutual friend, who saw the potential power of a perfect partnership, made an introduction. This friend knew that Julian's critical, real-world problem needed an architect who could build a revolutionary solution.
Julian was introduced to David, an experienced Scale-Up Advisor and AI expert. David immediately saw the path. He knew that by applying the latest AI and data techniques, they could move beyond simple keywords. They could analyse the flow and patterns of communication to find the invisible signals of burnout, friction, and alignment.
What started as a simple introduction, sparked by a friend's insight, quickly became a shared mission. The Front Line and the Architect teamed up to build the solution they both wished they'd had.
Elara: The Fitbit for Your Organisational Health
Elara: The Fitbit for Your Organisational Health
It's not another survey.
It's a real-time Performance Tracker that passively analyses your team's communication flow to give you an at-a-glance view of your organisational "vital signs".
It's a Coach that moves beyond generic advice, curating performance highlights from your own top teams to create a library of what works inside your specific culture.
It's a Pacer that ensures your team's energy is aligned with your core objectives, monitoring communication to keep you on track to hit your targets.
This isn't a two-person mission.
David and Julian have assembled a launch team of world-class engineers and data scientists, all dedicated to translating the invisible signals of team health into actionable, predictive insights.
Organisational health is the most reliable predictor of long-term success. It’s time we stopped guessing and started measuring it.
It's a real-time Performance Tracker that passively analyses your team's communication flow to give you an at-a-glance view of your organisational "vital signs".
It's a Coach that moves beyond generic advice, curating performance highlights from your own top teams to create a library of what works inside your specific culture.
It's a Pacer that ensures your team's energy is aligned with your core objectives, monitoring communication to keep you on track to hit your targets.
This isn't a two-person mission.
David and Julian have assembled a launch team of world-class engineers and data scientists, all dedicated to translating the invisible signals of team health into actionable, predictive insights.
Organisational health is the most reliable predictor of long-term success. It’s time we stopped guessing and started measuring it.
It's a real-time Performance Tracker that passively analyses your team's communication flow to give you an at-a-glance view of your organisational "vital signs".
It's a Coach that moves beyond generic advice, curating performance highlights from your own top teams to create a library of what works inside your specific culture.
It's a Pacer that ensures your team's energy is aligned with your core objectives, monitoring communication to keep you on track to hit your targets.
This isn't a two-person mission.
David and Julian have assembled a launch team of world-class engineers and data scientists, all dedicated to translating the invisible signals of team health into actionable, predictive insights.
Organisational health is the most reliable predictor of long-term success. It’s time we stopped guessing and started measuring it.
A Fitbit for
Organisation Performance
A Fitbit for
Organisation Performance
Your Fitbit doesn't wait for your annual physical. It gives you continuous insights, empowering you to make small, daily improvements.
Your Fitbit doesn't wait for your annual physical. It gives you continuous insights, empowering you to make small, daily improvements.
Join January Launch
Join January Launch
Join January Launch